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Toyota - for a better world

31/07/2008 10:44:00 Nastenga - Lido 65 vezes

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Toyota will join the Organisation of the Music Festival of Paredes de Coura which runs from July 31 to August 3, where is going to encourage the assistance to recycle the plastic cups of drinks, an act of awareness by a better world.

Toyota that since 2001 has marked presence in major music festivals in the summer with the most varied actions of interaction between the mark and the public, this year for the festival of Paredes de Coura, considered the festival of summer more ecological (remember the natural landscape surrounding the event), Toyota will promote a hobby where people recycle more, more prizes receives in return.

With this action it is intended that, tens of thousands of plastic cups that are usually used to refresh the crowds that go to the festival, is collected after use for later recycling. Toyota will offer prizes to those who contribute more to recycling, as tapes of neck, bracelets, t-shirts, refreshments and VIP Tickets "for the exclusive zone Toyota, where you can watch the concert with greater comfort.

With this initiative Toyota expects to collect a large quantity of glasses capable of reducing the CO2 impact resulting from the event, promoting good practices to preserve the planet.

In addition, Toyota will make available to the organisation of the festival, a fleet of vehicles for the transport of their staff as well as musicians and logistical support of the event.

Recalling the Festival of 2007 here are the Blasted Mechanism